Hide-A-Lift was established in 1998 in a small town in the Northwest corner of Iowa. Needing a way to tow cars from place to place, then owner and now salesman Lee Bomgaars came up with an idea for the first underlift and things took off from there. Hide-A-Lift, located in Doon, Ia., is owned by Roy Van Engen and his four sons. They are not only the owners but also do the welding, testing, assembly, installation and everything involved in the manufacturing process.